visual-metrics

All statistical metrics in a single tool.
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WEB STATISTICS & SEO TOOLS

All key statistical metrics combined in a single tool

Unleash your website’s full potential with Visual Metrics – the all-in-one tool for precise web statistics and smart optimization features. Understand your visitors, boost your visibility, and secure your website – all within one intuitive platform.

Overview DEMO

Why Visual Metrics? Our powerful tools provide deep insights and actionable recommendations to take your website to the next level:

Accurate web statistics: Track visitor numbers, session duration, and more in real time - more than 1.000 evaluation options
Heatmaps: Visualize how users interact with your website and optimize with precision.
Funnel analysis: Identify weak points in your conversion paths and increase your success rates.
Business visitor identification: Discover companies visiting your website and gain valuable leads.
Keyword ranking tracking: Monitor your Google positions and outrank the competition.
Backlink analysis: Check the quality of your backlinks and build a strong SEO foundation.
SEO action recommendations: Get concrete, actionable tips to optimize your site for search engines.
Security scanner: Protect your website from threats with our integrated security check.

visual-metrics

The video shows how easily you can create analysis boxes on the dashboard to visualize your website performance in real time. Learn how to monitor key metrics like traffic and user behavior with user-friendly visualizations and make data-driven decisions. Click play and start your journey toward optimized web analytics!

Statistical evaluations for any type of website

Test analysis of your website

Analyze domain

Information about the analysis

Try our demo feature and instantly gain insights into your website’s top-ranking keywords!
Simply enter your domain name, and Visual Metrics will analyze your domain’s best-performing keywords. You’ll also receive suggestions for alternative search terms that can significantly boost your traffic.

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CONTINUE

Our goal

At Visual Metrics, our goal is to combine classic web analytics with modern, efficient SEO tools. Instead of collecting data from multiple providers, we offer everything from a single source – seamlessly integrated, mutually enhancing, and easy to use.

Today, website owners often need several tools to analyze traffic, user behavior, and SEO data. That costs time, money, and results in fragmented insights. Our solution combines comprehensive web statistics with powerful SEO features like keyword ranking, heatmaps, funnel analysis, and more – all in one platform.

Heatmaps

Heatmaps are visual representations of user interactions on websites, highlighting clicks, scrolling behavior, and mouse movements using color. They reveal which areas of a page receive the most attention and where users drop off. For statistical evaluations in web analytics, heatmaps are essential as they intuitively show how visitors engage with content. Heatmaps help identify weak points such as unintuitive navigation or overlooked call-to-actions. By analyzing this data, website owners can optimize the user experience, increase conversion rates, and strategically adapt content to sustainably enhance interaction and overall website effectiveness.

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Session Recording

Session recording is a web analytics method that captures user interactions such as clicks, scrolling, and navigation. These recordings reveal how visitors use a website and uncover behavior patterns or issues like confusing navigation. They are essential for statistical evaluations, as they provide detailed insights into user behavior that raw numbers alone can't show. Session recordings help identify weak points, improve user experience, and optimize conversions. By analyzing real user sessions, website owners can make targeted adjustments to enhance their site’s functionality and effectiveness.

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Keyword Ranking

Keyword ranking refers to the position of search terms in search engines like Google. It indicates how well a website ranks for specific keywords. This metric is essential for statistical evaluations in web analytics, as it measures visibility and SEO performance. By analyzing keyword rankings, website owners can identify weaknesses in their search engine optimization, strategically adjust content, and increase reach. Regular monitoring helps spot trends, conduct competitor analysis, and optimize strategies to achieve higher rankings, drive more traffic, and ultimately improve conversion rates.

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Security & Legal

A vulnerability scanner for web software checks websites for security weaknesses and monitors compliance with legal standards such as GDPR and PCI compliance. It is essential for statistical evaluations in web analytics, as it quantifies risks and ensures both security and legal conformity. Through detailed analysis, website owners can fix vulnerabilities, prevent data protection violations, and build user trust. Regular scans enhance security, reduce liability risks, and support adherence to legal standards—ultimately improving the reliability and reputation of the website over the long term.

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Visitor Funnel

A visitor funnel visualizes the path website visitors take from their first interaction to conversion, such as making a purchase or registering. It highlights where users drop off and reveals weaknesses in the user journey. The funnel is essential for statistical evaluations in web analytics, as it measures the effectiveness of marketing and design strategies. By analyzing funnel data, website owners can identify optimization opportunities—such as confusing navigation or ineffective calls-to-action—and take targeted actions to boost conversion rates and enhance the user experience.

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Business Visitors

Business visitor identification detects companies visiting a website by analyzing IP addresses, company databases, or behavioral patterns. It plays a crucial role in statistical evaluations within web analytics by providing insights into B2B target audiences. It reveals which businesses show interest and enables targeted marketing strategies. Through analysis, website owners can identify potential partners or clients, optimize lead generation, and deliver personalized content. This enhances the effectiveness of B2B campaigns, improves conversion rates, and strengthens business relationships by engaging relevant visitors more precisely.

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Backlinks

Backlinks are crucial for web analytics, as they enhance a website’s authority, visibility, and search engine ranking. By analyzing backlinks—their sources, quality, and quantity—website owners can evaluate the effectiveness of their SEO strategies. This analysis reveals which referring sites drive traffic and helps identify issues such as toxic links. Targeted optimizations, such as building high-quality backlinks, boost conversion rates, improve user experience, and support sustainable growth in visitor numbers.

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With Visual Metrics, we're creating a new dimension of web analytics: intuitive, efficient, and comprehensive. Optimize your website with connected data and reach your goals faster – all from a single source.